Digital & Print Content Creation
Still Graphics
It took me the better part of 2-3 years to learn Adobe Photoshop on the fly. I took one graphic design course in college and ended up in a place where I needed to be doing a high volume of graphics. Most of them are info graphics about upcoming events.
To the right, you’ll see a fairly simple graphic. The goal with this was multi-faceted. It served as the header for our online press release, but also was programmed into campus electronic signage so that we could advertise the games. The simplicity is important there as to maintain readability.
(Programs Used: Adobe Photoshop)
Motion-Graphics
The example to the right is a customized goal screen used on social media throughout the season. With this I:
Scheduled and directed a photoshoot.
Build the dozens of layers for the motion graphic in Photoshop and After Effects.
Following this, I cut out each individual photo in Photoshop and systematically created 30 individual goal graphics to be used for our live Tweet/Instagram feeds.
(Programs Used: Adobe After Effects, Photoshop)
Click Image to Open Packet
Video Production
This is a video where I scheduled the shoot, was on camera, and edited everything start to finish. The scope of the video was to market the upcoming season, and to help sell tickets to our students to get them in the building. The video was embedded in the back end of the website and direct posted to social media as well.
(Programs Used: Adobe Premiere)
Print Design
Each week during Hockey Season I was responsible for putting together a media guide. Mainly this information was useful to local media and opposing team broadcast crews. Many teams in the country produce 20-30 page media packets that include redundant information and information readily available every team’s site. Over the years I pared mine down to a manageable size for regular season games. Firstly, that decision came from a place of sustainability. At any Division I Hockey game, you’re looking at about 400-500 freshly printed line up cards, media guide pages, programs, conference notes and more. Secondly, after speaking to most broadcasters, I learned that only very specific information gets drawn from these. I whittled my packed from a robust 22 pages down to 5 over a two year span, including only the information that most crews asked to have.
(Programs Used: Adobe InDesign)
More Still Graphics Below!
